Designer
Photographer
Illustrator

2025

Branding
System Design

Dane Costabile
Kat Kulyk
Katie Reynolds

Esoteric is your entrance to the next world. As both a speakeasy bar and escape room, Esoteric is a project that required a complete brand identity, point of sale elements, marketing materials, and one interactive experience. Our objective was to attract a curious, trend-aware audience and encourage them to explore the store, solve puzzles, and purchase themed products.  

The final deliverables form a compelling, atmospheric brand world. From the first Instagram post to the takeaway key, every element draws visitors into an eerie-but-playful experience. The physical and digital pieces build buzz while the experience-based puzzle adds depth and interactivity. Together, this project successfully positions Esoteric as a destination—not just a store - and gives customers a reason to return, collect, and share.