Sarah Leonard

Designer - Storyteller - Illustrator






Student Work
2024

Medium
Photography
Branding

Herzschmerz  Märchen

Fashion Magazine
Herzschmerz Märchen is an emotional and artistic retelling of the classic fairytale  “Sneewittchen”, colloquially known as Snow White, as a three-spread fashion publication. Combining both photography and layout design, this project required complete control over every aspect of the publication. I was required to select my own models, plan and execute their hair, makeup, and outfits, take every picture, create every set, and design the magazine's layout. I needed to choose a story to depict, and I decided on Snow White. Specifically, I wanted to recreate the story of Snow White the fairytale, written in 1812 by the Brother’s Grimm, rather than the Disney retelling more commonly known.

In all possible ways, Snow White is a story about love. While most retellings seem to focus on the love between Snow White and the prince, I wanted to instead focus on the love between Snow White and her stepmother. I wanted to imagine a world where they were once a happy family. Where they were once happy, together. A world where the young stepmother’s bright, innocent love gets twisted and poisoned by her envy. A world where Snow White is but a child, a victim to the persisting love and trust she has for her one and only mother. Highlighted by the contrast between light and dark, the magazine travels through time as the stepmother loses herself to her emotions, losing everything she never knew she had in the process.






Fashion Magazine




Photoshoot Progression







Process




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