Designer
Photographer

2025

Photography
Branding

Have you ever sold your soul? Let yourself be used by an unfeeling and uncaring monstrosity for what amounts to pennies in return? No? Let me rephrase that. Have you ever worked a job under capitalism that forces everything out of you, that takes your motivation, worth, sanity, and health for a paycheck that won’t cover what they took from you? Perhaps not. But maybe you’ve been through something similar. The film festival, Night Shift, brings that concept to its logical conclusion, depicting a company offering a position that’s taken lives - and will continue to keep on doing so - by gaslighting, manipulating, (if not outright hypnotizing) the viewer into accepting a position that very clearly will hurt them.

I designed a poster for a hypothetical film festival to advertise it while showing off an experimental theme, based only on the words “Night Shift”. The poster itself is layers of other shoddily done posters, each based on a different time period of advertisements, giving the overall poster a sense of timelessness and confusion. In the center of the posters is what, at a first glance, looks like a very normal, if lazy, job offering. But when you look a bit closer at the newspapers it’s plastered above, it will become clear something is wrong. The background posters are a mix of manipulating “motivational” posters that urge you to sell your soul and destroy your health, and newspaper articles depicting the untimely deaths of prior night shift workers. With each glance, you get sucked deeper and deeper into the world of the poster, carving a place in your mind and memory, calling you to the festival it’s promoting.