Image source:
Olivia Damato, Maggie Chilcutt, “THON 2024”, 2024.
Student Work
2023
Medium
Logo Design
Treasure Every Adventure
THON 2024The Penn State IFC/Panhellenic Dance Marathon, otherwise known as THON, is the largest student-run philanthropy in the world. Each year they do bigger and better evernts to raise funds and awareness for childhood cancer, culminating in a 46-hour, no-sitting, no-sleeping dance marathon. In 2023, I was chosen to design the logo for the upcoming year.
The 2024 THON logo is a moment of joy. Two close friends, different species, different lifestyles, playing together in the sky. A true fantasy, one that all children dream of. Using soft lines, curves, and dynamic movement, the logo conveys that sense of adventure, but also the soft comfort of play. The typeface chosen is clean and readable, but keeps the roundness of the design consistent to give off a friendly feel. Both dragon and child are made to be both recognizable for what they are, but at the same time generic enough that anyone could put themselves and their choice of childhood dragon in their place.
The 2024 THON logo is a moment of joy. Two close friends, different species, different lifestyles, playing together in the sky. A true fantasy, one that all children dream of. Using soft lines, curves, and dynamic movement, the logo conveys that sense of adventure, but also the soft comfort of play. The typeface chosen is clean and readable, but keeps the roundness of the design consistent to give off a friendly feel. Both dragon and child are made to be both recognizable for what they are, but at the same time generic enough that anyone could put themselves and their choice of childhood dragon in their place.